Mac McComb is an emerging artist bringing a fresh perspective to Alternative Folk, blending raw storytelling with inventive soundscapes. For his music videos, the goal was to push creative boundaries on a modest budget, developing visuals that felt as distinctive as his music. From a custom-built 90-degree rotating rig to VFX-driven miniature bandmates, each concept was crafted to maximize impact through ingenuity and design—resulting in a series of visually striking pieces that elevate and expand his artistic identity.